What is infotainment? Well Wikipedia defines it as soft journalism, a kind of combination of journalism and entertainment, however I used the term a few years back to mean marketing information presented in an entertaining way. Just goes to show you how powerful I am at starting new memes and moving the popular culture forward (right). Nonetheless, the idea was that marketing collateral had to inform, educate and entertain if it was going to capture my interest, and that companies should use the new media to do exactly that. The use of Internet audio and video to achieve these goals is starting to gain some traction, but it better be done right or the consumer is one click away from making your pitch yesterday's news. I recently was lured to a site that promised a video of their product, one that I was on casually interested in, and it may have captured my attention except that the audio was mostly garbled, but being a somewhat patient geek, I even re-booted to see if the problem was on my end to no avail. Needless to say most consumers are probably not this patient, so while the idea is on point the experience needs to be flawless to achieve the desired effect.
Tags: Infotainment
Somewhat of a conundrum (5 syllables) you have stumbled upon...I find it fascinating that patience is now defined as re-booting a computer, very interesting...
Posted by: | January 13, 2006 at 08:10 PM
It is a dangerous thing these "Internets", just about anyone can make wise crack remarks and do so anonymously (5 syllables), even though there is only one family that I know of that counts syllables, and there was one member in particular who always added (5) to each count, to remain forever anonymous(4). Hey Rachey, stop by and make wise crack remarks anytime!
Posted by: Carlos Leyva | January 13, 2006 at 08:19 PM