The emergence of the enterprise wiki from company's like Atlassian might just be the thing that catapults knowledge management software into the mainstream. The power, the integration, the simplicity (and the price) differentiates this offering from others in the class (e.g. MS Sharepoint). I intend to "play" with their online interactive instance more when time permits, but just poke around and see what their customers are saying.
When customers indicate that they are "addicted" to the software, that is generally a good sign, especially when their customer list is "top tier". What I like most about this product (and category) is its "story telling" aspects. Yeah it can do some slick IT stuff as well, but the ability to facilitate "story telling" within an organization is huge. If top producers (of their own accord) begin sharing their tacit knowledge in ways that are immediately visible and readily accessible then the promise of KM lurks just over this horizon. Of course, from an organizational culture perspective, the willingness to "share" is the hard part, but the power of enabling technology will make it so much easier for those that are so inclined, and the value derived could change the rules of engagement in industry after industry.
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