Geoff Moore moderating a heavyweight panel discussion in Davos (The World Economic Forum) that included Bill Gates, Eric Schmidt, John Chambers and Niklas Zeenstrom (of Skype ) discuss (in part) how the new IT will be focused on interactions as opposed to transactions. What they are getting at is the "markets as conversations" meme and implying that IT will be more focused on providing enabling technologies that facilitate interactions/conversations with customers. And while that might be true, the enabling of interactions will be driven mostly by enlightened business executives that are tech savvy enough to know how to leverage this brave new world in ways that drive competitive advantage (the because of factor). This is going to be a user driven revolution and IT will have a seat at the table but its ability to contribute will depend heavily on changing its mindset from back office apps to those apps that change the rules of the game within the company's niche or industry.
Tags: Web 2.0, Web2.0, Because of, Davos
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