New Media, Geeks Still Rule

Geoffrey Moore has some new media insights as well as other pearls of wisdom from the networked economy that provide a glimpse of our current inflection point. From the transformation of journalism as we know it, to context sensitive rich content in everything from on-line marketing messages to on-line how to training guides, new media (synergistic combination of text, audio & video) is poised, like a disruptive tsunami, to wash over industry after industry, despite the best efforts of incumbents to keep its forces at bay.

Video is king and the ability to create low cost high quality videos with products such as Camtasia Studio is turning what I wrote about in knowledge management & infotainment into an every-man's reality! New Media, used in innovative and disruptive ways, in combination with the Web as platform meme, is the engine that will drive the user revolution embodied in what Doc Searls calls the "Because Of" factor. The trans-formative quality of innovative uses of emerging enabling technologies is the next "killer app." This is the realm of geeks of a different sort; geeks with deep domain knowledge (in any industry you care to name) and the ability to effectively communicate it.

Related Tags: Web2.0, Web 2.0, Geek, Searls, Because Of, New Media