Get A Clue

For many of us the cluetrain was the seminal work that drove us to blogging. The idea of markets as conversations became the "aha moment" regarding the power of what was happening on the net. Never mind that as economics (or marketing) it may have missed the mark here & there. Its central thesis remains as relevant today as it was in the early days (circa 2000). Just look at all the signatories (names both big & small) that paid tribute back then & continue doing so now I suspect.

My favorite Cluetrain quote is from Chris Locke "We are not seats or eyeballs or end users or consumers. We are human beings - and our reach exceeds your grasp. Deal with it." If I had one book to recommend to an attorney (or anybody else) this would be it. Grok it and you might just get a clue.