Implications of Google Buying FeedBurner?

Link: Weekly Wrapup, 28 May - 1 June 2007. Google continues to put the pieces of its Web 2.0 strategy together. Buying FeedBurner allows it to control yet another advertising channel. We are witnessing the making of another "natural monopoly." Google's ambitions cover multiple vectors. It is clear that the land grab will continue for the foreseeable future. Its advertising model allows it to convert all strategic acquisitions into "monetizable" properties.

As long as the consumer continues to benefit there is very little to fear. Other giants will be forced to follow suit, and that should ensure that pricing remains competitive. The Web 2.0 landscape remains quite fertile ground for other acquisitions. An interesting strategy would be to ride the Google train to competitive advantage by leveraging their high value add low cost offerings. In others words, by becoming a smart consumer of Google's suite of increasingly integrated set of products and services.