Legal Practice Niches & The Long Tail

Link: Legal Business Development: How to define your niche. Good post here about practice niches. Given the long tail  of Internet search, it would seem that more and more profitable niches will emerge in the legal ecosystem than perhaps was once thought possible--however, attorneys still face the daunting challenge of getting the word out and will, of necessity, have to become fluent in search engine optimization (SEO) strategies. While this may sound like super high tech "stuff," and there is a learning curve to be sure, it is well within the reach of anyone willing to put in the time. Lots of great resources on the net and here is one of the better ones SEOmoz.