Link: Email And Cellphone Contacts Are The Real Social Graph - Publishing 2.0. Yeah, I think that Scott has it right. The cell phone rules the world, but for business it is still email that mostly matters. I have often wondered, outside of students, and the digerati that make a living one way or another from this stuff, who has time to spend on Facebook and MySpace?
Well, there is probably a case to be made that some time can be spent by business people who see these sites as a potential marketing tool (myself included), and no doubt some are making clever and profitable uses, but still the song remains the same. Even though I plan to explore social networking sites as a way to do business, the time spent will be sparse, given that the bigger ROI appears to elsewhere.
That said, MySpace and Facebook will remain important (perhaps mission critical) for those businesses that make a living on selling to the youth market (e.g. music, movies, and fashion) since it is presumably an inexpensive way to plug into "pop culture" and to get at the "old folks" disposable income through the kids--something McDonalds has mastered for over five decades now.
Happy 2008 a bit early, I do not expect to blogging at midnight EST!