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« Making the Case for Law 2.0 | Main | Pandemic in the Verbosphere »

Flip: The Zen of Less is More

Environment: Law Firm SEO, Legal SEO, Legal Technology Consulting Link: Camcorder Brings Zen to the Shoot - New York Times. This a brilliant product (low end camcorder) not because of the features it has but because of those it lacks. Almost all of us have experienced "remote control hell"--the sinking feeling that the damn gadget has too many options and ALL you want to do is something very simple. The options are a source of confusion. Confusion leads to lack of use.

Simplicity is one of the reasons that Google succeeded in search where others failed. Hey, ALL I want to do is search. Don't present me with a screen filled with news and other trivia. If I wanted news I would go to CNN or their competition (or today my favorite news blog).

In a world full of complexity and technological sophistication functional simplicity  is priceless!

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