Link: Google has lots to do with intelligence. Search as a concept and technology is SO BIG that we have just started scratching the surface of what it can do. I wrote about it in Search, KM & the Practice of Law and probably understated the case.
Why would I pay thousands (often hundreds of thousands) to have search functionality when I can get the world's best search technology for next to nothing in some cases (e.g. Google Mini, Google Desktop, Google Apps)?
How much time is spent within law firms searching for stuff? Some significant percentage, all day, every day. Who pays for the inability to search effectively? Clients. Think there may be some competitive advantage to improving this capability? The days when you could keep clients in the dark are long since over.
Wake up and smell the search!