Social Networking Sites for Business

Link: Online Business Networking: 2 Horse Globalization Race - ReadWriteWeb. I believe that the value of these sites for businesses of all kinds is still underestimated. Sure there is tons of press for what the kids are doing on MySpace and Facebook, and there is no doubt that "the kids" have some disposable income, but there are opportunities for "serious" (and not so serious) business people as well, linking with each other AND linking with the kids. Witness how much press LinkedIn has been getting lately.

I suspect that this business value is already being realized by early adopters of the non-tech sort, who are content to reap the benefits and feel no compulsion (business savvy as they are) to share with their colleagues and competitors. This is an example of what Doc Searls calls the "because of" effect, those that figure how to prosper not by developing the technologies, but because of them.

There are some old school attorneys that have likely begun to crack to code, but this pales in comparison to the next wave (and the one after that) of attorneys that have cut their teeth on digital technologies--I fully expect them to completely alter the way law is practiced. I hope that I can run fast enough to keep pace!