Law firms leveraging the Internet?

If you want proof that in fact most law firms are not leveraging the Internet go here and review how many inbound links some of the top firms in Florida have to their websites. Sure inbound links are not the sole factor (perhaps not even the most important factor) to a site's popularity, but it is a factor nonetheless.

I suspect that many leading legal bloggers have hundreds of inbound links? Why is this important? Because many of these same bloggers, in addition to providing useful information on their blogs, are indirectly (and sometimes directly) promoting their practice sites as well. In other words, they "get" the web.

Sure the big boys have other ways to market, but what they are mostly unaware of is how much potential market share they may be leaking because they are ineffectively leveraging the medium. If IBM (a few years back) slowly nearly bled to death, does anybody really still believe that "bigness" is enough to prevent the "new kids on the block" from advancing their agendas?