Linking good for business?

Link: Join The Web Content Conservation Movement - Publishing 2.0. Linking also just makes good business sense because once all the megaphones of the various echo chambers begin to fade (start leaking because of the noise), readers will be drawn to where there is analysis and insight. I suppose that "conservation" is a good thing but human behavior tends to be driven more by self interest then by a need to contribute to the collective. Even when we believe that contributing to the collective is a good thing. It is not how we are wired.