Identity. Context. Presence.

Link: At Rearden Commerce, Addiction is Job One ($100 Million Round Confirmed, Major Deal With JPMorgan Chase). Think that "Web 20 like" apps are not going to have an impact on enterprise computing? Think again. Point and click ease of use and real value delivered (plus some giants pushing the brand) can make a difference.

This powerful combination is likely to be featured over and over again, ala Google, Amazon, Apple, Microsoft, Sun and so forth partnering to get there wares behind the firewall. As consumers grow accustom to Web 2.0 UI's in the personal life, they will begin to push for similar interfaces in what they do 9 to 5. In short enterprise IT is definitely at an inflection point, and some visionary CIO's are starting to "get it" in a big way.

Chris Saah often says that if information is more than just a few clicks away ( I believe that 3 is his magic number) then it is completely fugitive, because it won't be used. This is of course a metaphor of sorts, but one with relevant "deep analytics" attached to it.