Link: Preview: CNET's new, improved look | Outside the Lines - CNET News.com. Very. Why? Because consumers are now bombarded with very sophisticated branding everywhere they turn. They become "branding aficionados" whether they are consciously aware of it or not.
The Mac continues to win converts because its branding is "hip" and Apple can make a credible case that its offering is superior (the fact that it may not be is not relevant enough for those that are enamored of the brand).
OK we know that this works for selling high tech goods and consumer electronics. What about for law firms? Well imagine how tempted consumers are to call that law firm whose website looks like it was developed in 1995. Unless you are being referred and/or you have a personal relationship, you are not making that call.
This phenomenon is universal. If you have a "cheesy" looking website (or none at all) you lose. Period. It is difficult to imagine launching any consumer facing venture today without investing in at least a decent looking piece of Internet property.
That said, many persist with their old world views. They know in their gut that the world has changed, but they hang on to the past with a kind of "nostalgia" that is no longer based in economic reality. Why? Because world views die hard.
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