Link: At Social Site, Only the Businesslike Need Apply - NYTimes.com. LinkedIn is getting significant press today because it got another round of financing that purportedly places a valuation on the company of $1 Billion dollars. Nice. I like LinkedIn and plan to increase my activities there, but I don't know if I buy the conventional wisdom that LinkedIn is for "serious" business people and FB & MySP are for the kids. The bottom line is that you really can't predict where customer might come from and by focusing on just the "serious" sites you could be missing dollars that might flow from the "fun" sites.
OK, here's the bottom line from an advice perspective: don't just participate on the sites that are for professionals, be professional on whatever site you market on. There is really little to lose from having a presence on literally hundreds of sites (depending on you business model) while focusing most activities on a selected few. The world of atoms does not support this philosophy but the world of bits does.
As everyone knows we now live in the latter...
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