Link: Social Networking Gets a Sanity Check - GigaOM. The numbers are starting to reflect what common sense makes obvious--there are only so many Facebook's & MySpace's that
the known universe will suffer. This space will quickly consolidate but that is not surprising. You will get the usual "I told you so's" from those that believe Web 2.0 & social networking (SN) to be nothing more than a fad for the kids, one that will soon fade like last year's (or last quarter's) hot fashions.
Good. Because that is just the kind of thinking (i.e. conventional wisdom) that I want all my competitors to engage in. Sure SN is a fad, similar to email, just like search and web services, wiki's too, and likewise KM. All fads. Nope, there is nothing to this Web 2.0 stuff, just a waste of time & money. It's the platform stupid! Roll your own SN site for whatever suits your interest. If you generate the right conversation, at the right time and for the right vertical, you win. Period.
In the static Web 1.0 world content was king. In the Web 2.0 world the conversation is king.
