FTC Tells Sears That Consumer Disclosures Must be More Conspicuous : Privacy Law Blog. Here's yet another indication of how the rules of the road may be changing with respect to privacy & security. Companies that want to collect the kind of "behavioral data" that Sears was allegedly collecting need to be much more aggressive in their privacy policy disclosures.
Simply taking the passive approach of burying disclosures in a privacy policy that nobody reads may not cut it anymore.
As a Privacy Attorney I obviously track these issues on a daily basis. But even the most casual Internet observer knows that privacy & data security are front page news. Look for the FTC to start sending a strong message to the online marketplace.
This is not your father's Internet.
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