Read about the gold rush here and ask yourself (as the author does) how I can I possibly capitalize on this opportunity? Well most of us are not the CEO's of companies with millions to invest, but most of the executives looking to invest (in technology, insurance, etc.) don't know Chinese (the language) and don't know much about the Chinese (the people) and are therefore going to be looking for people that do. That's right, enterprising Americans that want to separate themselves from the pack could help themselves in a big way by jumping on the Chinese literacy bandwagon.
Americans, as a group, are not usually all that interested in mastering foreign languages and becoming immersed in foreign culture, but that is all about to change as Globalization opens opportunities for skilled employees that also have a good 'ole fashion liberal arts education, in addition to a "hard core" education in something else! I am starting to see red...
