Web Bootable

I just made a decision on an RSS aggregator and given the power of the Web to quickly reduce transaction costs (cost related to decision making) I settled on Bloglines (the decision was made in less than an hour). Why? Because it is "web bootable", in other words I do not have to load anything on my PC to use it. The differentiator between "my PC" and something that is "web bootable" is that I can use any PC to plugin. Since I am often (mostly) on campus these days, that could mean any of 100 PCs and since my laptops keep dying, that could mean one of four computers at home as well. In addition there was no integration necessary with other third party software. I signed up and was receiving feeds in ten minutes. Geoff Moore writes about the implication of being "web bootable" here on Dealing with Darwin and I wrote about it here on Web-Tones.