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September 29, 2007


Doc Searls

The argument is not against marketing, but against what marketing too often becomes. I think if we equip customers with ways to be both *independent* of vendor silos, and better able to *engage* with vendors, your bottom line will be especially important. The "buy side movement" (first I've heard that, but it's accurate) will indeed need marketing to succeed.

The goal is engagement.

The challenge for marketing (and sales as well) is to welcome and take advantage of truly independent customers.

I'd say more, but I'm between planes.


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