Many people look to Mr. Buffett for financial guidance - but web design? Check out his site: www.berkshirehathaway.com
The background is white. The type is blue. The links are purple. The font is Times Roman.
There are no graphics. No Flash. Nothing on the web site moves at all.
And yet there is genius in it. A simple genius just like the kind that has led him to his success as an investor. Everything on the site - from SEC filings - to subsidiaries' links - to letters to the stockholders - everything is one click away! At the end of the day, no matter what you do to attract people to your site or offerings, they have to get to your content. And clicks do matter. Less is more.
Sure you can argue that the site is for investors and is purely informational. And that the subsidiary companies have their own sites that are much more eye appealing. All of this notwithstanding, at the end of the day, technology is utility. And it has to work. And it has to work for everyone. No matter what the dashboard looks like, when you own a car, you want to be able to turn the key and drive.
Warren's simple philosophy on life and business once again speaks volume to us.
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